mpg players are not playing in FireFox

I am facing problem with FireFox when i play mpg player.
You can see the URL:-
://au.lge.com/experience/advertising/ad_tv_2006.jsp

When i open this with IE it is working properly.
But when i open with FireFox it is not showing the AD Screen only..
When i click on the AD it is not playing..

This is the code i am using to play the movie:--

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<td width="310" valign="top"><object id=WMP1
style="BORDER-RIGHT: white 1px inset; BORDER-TOP: white 1px inset; MARGIN: 0px; BORDER-LEFT: white 1px inset; WIDTH: 345px; BORDER-BOTTOM: white 1px inset; HEIGHT: 268px"
height=233 width=310
classid=CLSID:22D6F312-B0F6-11D0-94AB-0080C74C7E95>
<param name="Filename" value="test.asf">
<param name="SAMIFilename" value="test.smi">
<param name="ShowCaptioning" value="0">
<param name="AutoStart" value="1">
<param name="AutoRewind" value="0">
<param name="showcontrols" value="0">
<param name="AutoRestart" value="0">
<param name="ShowDisplay" value="0">
<param name="EnableContextMenu" value="1">
<param name="ShowPositionControls" value="0">
<param name="ShowStatusBar" value="0">
</object></td>

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Please let meknow if any one has the solution for this problem.